The Challenge
Real-time AI implementation in drilling operations means connecting live sensor data to decisions that prevent downtime—and Turnco's teams lacked that visibility, leading to unplanned maintenance and cost overruns.
Our team of Arionics embedded within Turnco to understand their operational challenges and innovation goals.
Together, we mapped key needs in performance tracking, real-time monitoring, and data visualization—aligning their business priorities with technical opportunities that could deliver measurable value.
The Approach
During the discovery journey, we applied Design Thinking to shift perspectives, set assumptions aside, and create an open, innovative environment where new ideas could emerge.
Through our discovery insights, we identified the performance tracking and cost-efficiency gaps with the greatest business impact.
By prioritizing these areas, we focused our efforts on optimizing drilling operations through data—transforming performance metrics into actionable intelligence and setting the foundation for AI integration.
The Solution
We transformed insights into a working AI platform that connects drilling sensors and visualizes performance in real time—a clear example of how consulting meets delivery.
This platform empowered Turnco with actionable insights, streamlined reporting, and optimized KPIs, resulting in improved drilling efficiency, cost savings, and a cohesive suite of connected tools for smarter decision-making.
We collaborated with Turnco’s engineering teams to integrate the new platform into their daily workflows.
Our UX designers customized visualization libraries to simplify complex data, while our ML experts analyzed existing predictive models to enhance their accuracy and interpretability.
This integration enabled Turnco to monitor drilling metrics such as pressure, motor performance, and weight-on-bit directly from the field—creating a unified, data-driven reporting system.
The Outcomes
The solution evolved into a connected suite of tools aligned with AI-FIT, Turnco’s motor certification program.
By integrating the new performance platform with AI-FIT, Turnco standardized operations, ensured motors were AI-optimized, and unlocked the ability to scale predictive insights across multiple sites—achieving measurable efficiency gains and sustained cost reductions.
Operational efficiency
through real-time AI insights
Cost and time waste
by optimizing drilling performance
Decision-making speed
by optimizing drilling performance
