The Challenge
The African-American community faces deep barriers of trust, accessibility, and representation in traditional healthcare. They explain why so many people still feel left out of traditional healthcare. To face those barries, we began with a two-week Product Discovery sprint to deeply understand the healthcare experience within the African-American community.
Working closely with founder Andrew Suggs, we defined the opportunity: reconnect people to care through trusted community channels and positive reinforcement.
Our discovery insights revealed two user mindsets: one driven by efficiency and goal-tracking, another by connection and community.
We focused on onboarding, biometric logging, and appointment scheduling as early engagement moments—key to building healthy habits and lasting motivation.
The Approach
With only seven weeks to launch, we designed and delivered a Progressive Web App built around measurable actions and immediate feedback.
Five UX/UI iterations refined how progress and rewards were shown, ensuring the experience felt intuitive and empowering.
This agile process allowed rapid validation of core hypotheses about user engagement and health-behavior adoption.
The Solution
This way, we turned Live Chair Health’s vision into a habit-rewarding app that builds trust and lasting engagement. To sustain growth, we created the Live Chair Health Design Kit—a library of reusable components, icons, and layouts.
This toolkit helped accelerate iteration and ensure brand consistency across every release, letting the team focus on improving user outcomes instead of redesigning details.
The Outcomes
The MVP became the foundation for ongoing platform evolution.
Today, Live Chair Health continues to expand its reach, adding new wellness features and partnerships with community leaders and health providers—turning inclusion into measurable action.
MVP launched in 7 weeks
from discovery to live product
2 user personas and journeys mapped
capturing diverse engagement styles
5 UX/UI iterations
capturing diverse engagement styles
