Integrating reputational information as actionable insights

RepTrak is the world's leading reputation data and insights company. Using proprietary Machine Learning and Sentiment Analysis algorithms, they gather data points around a number of aspects of a company that range from brand perception to workforce treatment or environmental impact and measure them recurrently, providing visibility and transforming numbers into an actionable insight.    Its users could access their data by logging in on their platform and visualizing the latest available information. But this process didn’t prove functional to their needs, preventing growing the long tail which meant RepTrak needed to devise a way to automate the transformation of cold, hard data into current information that could be acted upon.    That’s where Arionkoder came in and made an impact. We proposed discovery workshop to understand Reptrak’s challenges and from those outcomes we came up with a solution based on an API that would integrate the information provided by RepTrak with each company’s Business Intelligence flow: this transforms information into an asset. It also enables users to set alarms that push them towards action once their values increase or decrease, amongst other client-facing features.    Once we agreed on the idea, we delved into technical details such as needs and structure, as well as a high-level process mapping. We knew that identity authentication needed to be an important part of the project, since RepTrak’s information is very sensitive. We also knew our solution needed to integrate with most BI solutions in order to deliver its maximum value.